Adidas Research Paper Example | Topics and Well Written Essays - 500 words

Adidas - Research Paper Example For instance in 2005, Adidas was the market leader in sports goods in Japan because of its strong brand image and diverse product launches in the region. Since the soccer world cup in Japan and South Korea, Adidas embarked on advertising campaigns with popular sports representatives and celebrities. The brand strengthens its image through different brand evaluation that focus on customer expectations (Berger, 2008). Adidas claim its employees are essential to the company’s success since achieving the goal of being a global leader in the sporting industry relies on the engagement and talents of its employees. As an employer, Adidas is liable to the health and safety of its employees; besides, revenue for the corporation in 2009 was about â‚ ¬10.38 billion compared to 2008 figure of â‚ ¬10.80 billion. The company targets leading positions in markets it competes and has 180 subsidiaries worldwide that are investment prioritised in accordance with the markets on the basis of best medium to long-term growth and profitable opportunities (Vicki, 2010). The Adidas group has been part of the sporting world by providing sportswear, apparel as well as accessories; thus, becoming a global leader in the sporting industry offering broad categories of products like bags, eyewear, watches and other assorted sporting and clothing goods.

Plastic Water Bottles and Their Environmental Impacts Research Proposal

Plastic Water Bottles and Their Environmental Impacts - Research Proposal Example Amazingly, thousands of plastic water bottles are used across the globe within a year. Consequently, a lot of money is used in producing and purchasing the plastic water bottles in a year. In addition to huge expenses in producing and purchasing plastic water bottles, it is important to note that more than 85% of the plastic bottles are not recycled especially within the United States of America (Claudio). In New Zealand, data indicate that more than 78% of the plastic bottles are not recycled. Approximately more than 80% of plastic bottles are not recycled within the globe. Such plastic bottles are found lying around the environment. Astonishingly, plastic bottles take over 700 years to decompose and this can take up to 1000 years to fully decompose (Claudio).There are other data and information that continues to cause a serious shock with respect to the environmental impacts of plastic bottles. For instance, it is believed that approximately 1500 plastic bottles end up into the var ious oceans of the world every second. That would amount to hundreds of thousands of such bottles into the oceans (Halden 180). In terms of production, companies use approximately 3 to 5 liters of water to make one bottle and approximately 151 billion liters of oil every year to produce annual quantities of plastic bottles. Notably, 151 billion liters of oil is enough to fuel approximately 500,000 cars in a year (Claudio). The fact that these statistics are shocking indicates that manufacturing plastic bottles are as expensive as the environmental impacts they (plastic bottles) cause.